Travel professionals and OpenAI: Friends or Enemies?

Sep 25, 2023


The house spider has found its way back into your bathtub, blankets are being pulled out of the closet massively and the days are getting noticeably shorter: autumn is officially in the country. And as the leaves begin to swirl down, Halloween is approaching fast. Have you figured out yet how you’re going to dress up this year? Perhaps as ChatGPT, the grim, unpredictable giant who has rocked our world this past year. Or is it time to face our fear of artificial intelligence and maybe even discover its joys? At Lato, we’ve been doing this thought exercise ourselves. Spoiler alert: by integrating AI software in our quote tool, making enticing travel offers has become as easy as choosing your favorite Halloween costume. 

A timid beginning with revolutionary potential

As Sam Altman, CEO of OpenAI, rightly noted last week at software giant Salesforce’s annual conference, many people underestimate the true potential of AI and ChatGPT. Altman believes that what we have seen so far is only a timid beginning of what is yet to come. While most people are already impressed by ChatGPT’s possibilities, he suggests that this is just the tip of the iceberg. One of the biggest mistakes people make when it comes to AI is assuming that we have already reached the peak of its capabilities, when in reality AI, like the Internet, will continue to seep into all layers of human life and businesses. 

The integration of AI and ChatGBT in Lato has already proven to be a game-changer in the travel proposal creation process. AI’s ability to understand user input and generate relevant content, all in an aesthetically pleasing and user-friendly design, has already saved the travel agent a lot of time. What was once a tough task, can now be accomplished with ease, allowing travel professionals to focus more on customer relationships. 

The best is yet to come

What is crucial is to recognize that what seems impossible now, will become possible in the near future. The continued growth of AI and ChatGPT will undoubtedly lead to even more impressive improvements in tools like Lato. More than that, the integration of AI will in no time go beyond content generation and design suggestions to possibly include intelligent automation, data analysis and personalized recommendations. Ready to let artificial intelligence create your dream vacation? We guarantee there will be no ghosts or ghouls involved. 

And at Lato, too, we are anything but standing still. We are happy to welcoming two extra strong profiles to our professional team. Together, we are responsible for perfecting the quotation process and optimizing your conversion. With some exciting developments on the horizon, it is safe to say: the best is yet to come! 


Article Trends Knack 9/15/2023 “Sam Altman, CEO of OpenAI: ‘Sooner or later we will discover something that scares the crap out of us’”